PROJECT DETAILS
RoseArt developed a new line of DIY pet dolls called, 'String-a-Things'. The child begins with a foam ball she places in a spinning machine. She then feeds a colored yarn through the machine, turns the crank to form the body, and then adds accessories to complete the look. Each box comes with a variety of facial features, bows, jewelry, and fashion accessories to completely customize each pet.
My process began with a discovery phase involving market research of toy design trends and forecasting. From there, I churned out a multitude of sketches for the main package, 'Fashion Pets', which would eventually carry over to the 'Tutus & Tiaras' and 'Pixie Pets' editions. Many different layouts of product images, backgrounds, border designs, and text were initially explored. I sketched out different typographic treatments and patched together mood boards until the look was just right for our target demographic of young, crafty girls between the ages of 6 and 10.
ROLE
Market Research, Illustration, Typography, Package Design
Sketchbook Ideas
Typographic Explorations
Rough Dieline Sketch
SKETCHING AND REVISIONS
I went through over a dozen rounds of concepts, presentations and revisions. Once a suitable sketch was approved, the final color palette was determined and the package design was finalized.
Color Palette
Finalized Package Dieline
PRODUCT ADDITIONS
Two additional products were added to the line so I created new, smaller packages for the product extension packs, "Pixie Pets" and "Tutu's & Tiaras".
Front and Back of Packaging
