PROJECT DETAILS
For this project, I designed a landing page where the user could learn about TaylorMade's new app, MyRoundPro (MRP) and how to use it in conjunction with the new Microsoft Band. Although the Band itself could be purchased directly from this page, the main objective was to entice golfers to sign up for the app. The influx of MyRoundPro app users would eventually provide TaylorMade with insightful information about their core customers. My strategy for this page was to utilize interesting hover effects to reveal additional information about the app's features and benefits. Additionally, I created mockups of MyRoundPro's User Interface on various devices to give users a feel for the look of the app before signing up.
Eventually, the need for a set of MRP emails came about and I was tasked with creating a lineup of responsive emails. These emails incorporate data from the app and deliver users their bi-weekly recaps and 10 round summaries. TaylorMade also sends birthday, anniversary, and new product emails to help retain users and increase app engagement.
ROLE
UX/UI Design, Responsive Email Design, Illustration
Microsoft Band + MRP Landing Page (Desktop)
AN INTRODUCTION TO SMARTGOLF
The main goal for the page above was to increase the number of MyRoundPro app installs. A steady stream of user data would help TaylorMade gather valuable insights about their users to help inform product and service creation. The page has evolved since this original design and can be viewed here.
Illustrations Created for MRP Emails
MRP Email Examples
RESPONSIVE EMAIL DESIGN
Designs were made with various viewports in mind. All of the stats and infographics had to shuffle and stack for mobile users, which was a challenge when also factoring in the use of dynamic text.
"Edit Your Round" Email (Desktop and Mobile)
"Add Club Data" Email (Desktop and Mobile)
