PROJECT DETAILS
adidas Golf email marketing is a successful tool for driving consumer sales. Each email is designed to raise awareness of a new product, line of apparel or seasonal discount. My job was to lay out images, type and UI elements for ongoing email communications. My team and I would often run A/B tests and track user statistics to gain insight into open, click through and conversion rates.
ROLE
UI Design, Production Design
2016 Email Designs
ADIDAS GLOBAL DESIGN UPDATES
At the beginning of 2016, adidas introduced a new global style guide which emphasized bold, all caps headlines and juxtaposed photos with large panels of bright color. The previous years’ design prescribed universal lower case text and a more subdued palette.
2015 Email Designs
